1/32 H40 Revell 1908 Buick 10 Rumble Highway Pioneers
Plastic Model Kit, Box Condition: VG+
1952 early issue molded in bright red plastic. This is from the issues produced by Gowland & Gowland as it carries their 'balloon' logo on the side. These issues feature the same 5 car artwork on every box; the only way to identify the contents was an ink-stamped name on the box ends. This kit has never been started. All parts are still sealed in the factory bag. Includes instructions. These kits have a fascinating history. Hobbies were nothing new to America in the 1930s/40s, but they were not mainstream and never made the top 10 list of boys activities. Spurred on by the nation-wide aviation craze in the 1920s, many became modelers and built flying or static wooden models of airplanes, ships, trains, automotive and other subjects. Basic kits existed, but many of these models were built from scratch, which demanded a high talent level developed from years of experience. That changed in the early 1950s when the Gowland & Gowland/Revell Highway Pioneers became the sales sensation of the year. Demand was so great that the factories could not keep up and almost overnight 'model building' was mainstream. The phenomenon of the 'Highway Pioneers' kits was a significant force in proving that model building as a hobby could have mass appeal, provided that the kits were easy enough to build and finish. These 1/32 scale vehicles fit the bill: they could be built in an hour after dinner and looked much like the real cars. The success of the Highway Pioneers lead to the production of other subjects in plastic and the effect was revolutionary. By the late 1950s, model building was the #1 past time of American boys...and many adult males too!
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