1/32 H104 Revell 1913 Mercer Raceabout Highway Pioneers
Plastic Model Kit, Box Condition: Good
1959 Issue from Revell of Great Britain Ltd. By 1959 the Highways Pioneers marketing presentation had been greatly improved - note the box with specific artwork for this car, greatly improved box top side panel decoration and the instructions are now step-by-step and very well illustrated. The kit is molded in yellow plastic. The kit has never been started. It has been inventoried complete with all parts and includes instructions. Before the 1950s 'model building' never made the top 10 list of boy's activities. Hobbies were nothing new to America in the 1930s/40s, but they were not mainstream. Shortly after the turn of the century, many dedicated modelers built flying or static airplanes, ship, train, automotive or other subjects. Basic kits existed, but the majority of these models were built from scratch, which demanded a high talent level developed from years of experience. That changed in the early 1950s. The phenomenon of the Revell/Gowland & Gowland 'Highway Pioneers' car kits was a significant force in proving that model building as a hobby could have mass appeal, provided that the kits were easy enough to build and finish. These 1/32 scale vehicles could be built in an hour after dinner and looked much like the real car. The Highway Pioneers series lead to the production of other subjects in plastic and the effect was revolutionary. By the early 1960s, model building was the #1 past time of American boys.
This item has been sold.
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