1/32 Orange Crush-Revell 1915 Ford Model T Sedan - Bagged
Plastic Model Kit, Box Condition: Bagged
Very rare kit with a fascinating history. Around 1958/59, Orange Crush of Mexico offered a promotion. They offered free, colorful, plastic model cars if you collected correctly-marked Orange Crush bottle caps. The models are 1/32 scale Revell Highway Pioneer series - although there is no mention of Revell or Lodela anywhere on the boxes. Orange Crush had the boxes and even the instructions specially made for them with no mention of a manufacturer. They were never given part numbers. NOTE: there is no assembly, but one driving lantern has been painted. There is no other painting. It has been inventoried complete with all parts and includes photocopied instructions. You could redeem your caps two ways - at the Orange Crush truck and at a Modelandia Hobby House. Orange Crush also released two full-color booklets and a complete paint set for the cars. A colorful cardboard box held 7 colors of paint in glass bottles, complete with 'Orange Crush' screw-on caps! The entire promotion was done in coordination with Modelandia Hobby House which had up to 19 stores. Modelandia's name appears on each of the boxes and the paint as well. Robina S.A. was the bottler or distributor of Orange Crush in Mexico at that time. The box side lists the other 18 kits with small color pictures of each and shows three sizes of OC - Family Size (Familiar), Grand (Grande) and Normal. You could also obtain models with Titan bottle caps. Titan was also bottled by Robina and came in large (Titan) and smaller (Titancito) sizes and apparently more than one flavor. We do not know how Orange Crush had access to the plastic kits or who sealed the internal bags with the Crush instructions inside them. We can assume that it may have been Lodela, since they would have had access to the Revell molds. It is not know for how long the promotion lasted, but Orange Crush was one of the most dominant soft drinks in Mexico at that time. Here is one clue: some boxes claim that Modelandia had 13 locations; other boxes, which obviously came later on, claim 19 locations. This may indicate that this promotion went on for a significant amount of time.
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