1/32 Orange Crush-Revell 1910 Studebaker Cupe Electro (Electric Coupe)
Plastic Model Kit, Box Condition: Fair++
Very rare kit with a fascinating history. Around 1958/59, Orange Crush of Mexico offered a promotion. They offered free, colorful, plastic model cars if you collected correctly-marked Orange Crush bottle caps. The models are 1/32 scale Revell Highway Pioneer series - although there is no mention of Revell or Lodela anywhere on the box. Orange Crush had the boxes and even the instructions specially made for them with no mention of a manufacturer. They were never given numbers. The boxes were very thin and fragile cardboard. This has contributed to wear and you must be very cautious with them. The kit has never been started. The parts are still in the internal factory sealed bag and the instructions are sealed in the bag as well. You could redeem your caps two ways - at the Orange Crush truck and at a Modelandia Hobby House. The box sides show the 18 cars in the series. Orange Crush also released two full-color booklets and a complete paint set for the cars. A colorful cardboard box held 7 colors of paint in glass bottles, complete with 'Orange Crush' screw-on caps! The entire promotion was done in coordination with Modelandia Hobby House which had up to 19 stores. Modelandia's name appears on each of the boxes and the paint as well. Robina S.A. was the bottler or distributor of Orange Crush in Mexico at that time. The box side lists the other 18 kits with small color pictures of each and shows three sizes of OC - Family Size (Familiar), Grand (Grande) and Normal. You could also obtain models with Titan bottle caps. Titan was also bottled by Robina and came in large (Titan) and smaller (Titancito) sizes and apparently more than one flavor. We do not know how Orange Crush had access to the plastic kits or who sealed the internal bags with the Crush instructions inside them. We can assume that it may have been Lodela, since they would have had access to the Revell molds. It is not know for how long the promotion lasted, but Orange Crush was one of the most dominant soft drinks in Mexico at that time. Here is one clue: some boxes claim that Modelandia had 13 locations; other boxes, which obviously came later on, claim 19 locations. This may indicate that this promotion went on for a significant amount of time.